alexandragaglianoMass Media Research: Qualitative VS. Quantitative ResearchQualitative and quantitative research methods are two different outlets to conduct research and collect data. Qualitative research is…3 min read·Jul 18, 2021----
alexandragaglianoStrengths & Limitations of McLuhan’s IdeasHave you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that…3 min read·Jun 20, 2021--1--1
alexandragaglianoPerfecting the Art of Persuasion Through the Elaboration Likelihood ModelThe elaboration likelihood model theory states that depending on how the active audience member processes messages or information, it can…3 min read·May 30, 2021----
alexandragaglianoHow I Play A Role in the Two-Step Flow TheoryIn mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an…4 min read·May 23, 2021----
alexandragaglianoIs the Hypodermic Needle Theory Still Relevant in 2021?Have you ever heard of the Hypodermic Needle Theory? Or maybe the “Magic Bullet” theory? Well, if you’ve never heard of it, you’ve probably…3 min read·May 16, 2021----
alexandragaglianoWhat’s Black, White & Red All Over?: Disney’s CruellaOn May 28, 2021, Disney’s Cruella is being released to the public where viewers can buy tickets in theatres or subscribe and stream from…7 min read·Apr 23, 2021----
alexandragaglianoFraternity & Sorority Life: Social Media Best Practices and Things to AvoidThe social media and public relations departments of any industry have the power to maximize engagement between brands and their target…5 min read·Apr 18, 2021----
alexandragaglianoNew Social Media Platforms: Hot or Not?TikTok. We all know what this social media platform is but we (or, at least I) didn’t start hearing about it until peak of quarantine in…4 min read·Apr 17, 2021----
alexandragaglianoThe Reality of The Social DilemmaThe Social Dilemma blends documentary investigation and narrative drama to disrupt the disrupters, unveiling the hidden machinations…4 min read·Apr 8, 2021----
alexandragaglianoPoppi Needs InfluencersHave you ever heard of the drink, Poppi? It’s my new favorite brand and I’ve been telling everyone about it. To know what Poppi is, you…3 min read·Apr 5, 2021----