Strengths & Limitations of McLuhan’s Ideas

Have you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The theory questions the degree to which human thought or action is influenced by technological factors. Marshall McLuhan is the philosopher and media theorists who coined the thought behind the theory that “the medium is the message.” Essentially, the theory emphasizes that the way we send and receive information is more important than the information itself.

Marshall McLuhan

3 Strengths of McLuhan’s Ideas

Internet of everything.

3 Limitations of McLuhan’s Ideas

Humans choose the media.
Global Village

I find that McLuhan’s observations are incredibly useful, especially considering the time period in which he defined this theory. McLuhan established an idea that the world would be interconnected and led by the power of mass media. Social media would then come to use decades later, and would make his theory of interconnectedness a reality.



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