Qualitative and quantitative research methods are two different outlets to conduct research and collect data. Qualitative research is developed upon “ideas and evidence drawn from personal observations, interviews, or texts augmented by the researchers’ own ideas or logic” and quantitative research includes “hypotheses yielding numerically stated values of observed data”…

Have you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The…

The elaboration likelihood model theory states that depending on how the active audience member processes messages or information, it can often lead to attitudes or behaviors being changed. Generally, this is done in two specific ways: The central route, which means the information is actively processed and the individual evaluated…

In mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an audience (Mr. Sinn, 2020). According to Britannica, opinion leaders pick up information from the media, and this information then gets passed on to less-active members of the public. This…

Have you ever heard of the Hypodermic Needle Theory? Or maybe the “Magic Bullet” theory? Well, if you’ve never heard of it, you’ve probably seen it in action. The Hypodermic Needle Theory is a linear model of communication and talks about media’s power on audience. The message, in this theory…

On May 28, 2021, Disney’s Cruella is being released to the public where viewers can buy tickets in theatres or subscribe and stream from the Disney+ platform. The comedy/crime film is a spin-off of Disney’s 101 Dalmatians that exploits the villain of the film, Cruella de Vil. The overall social…

Crisis management.

The social media and public relations departments of any industry have the power to maximize engagement between brands and their target audiences, but the same departments have a responsibility to be socially aware and follow a code of ethics for every piece of content they post to social media platforms…

TikTok

TikTok. We all know what this social media platform is but we (or, at least I) didn’t start hearing about it until peak of quarantine in the beginning of 2020. It’s a relatively new social media platform but has become increasingly popular in the past year. To be more specific…

Poppi

Have you ever heard of the drink, Poppi? It’s my new favorite brand and I’ve been telling everyone about it. To know what Poppi is, you need to read its story:

alexandragagliano

Graduate student at the University of Florida

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