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Jul 18, 2021

Mass Media Research: Qualitative VS. Quantitative Research

Qualitative and quantitative research methods are two different outlets to conduct research and collect data. Qualitative research is… — Qualitative and quantitative research methods are two different outlets to conduct research and collect data. Qualitative research is developed upon “ideas and evidence drawn from personal observations, interviews, or texts augmented by the researchers’ own ideas or logic” and quantitative research includes “hypotheses yielding numerically stated values of observed data”…

Qualitative Research

3 min read

Mass Media Research: Qualitative VS. Quantitative Research
Mass Media Research: Qualitative VS. Quantitative Research

Jun 20, 2021

Strengths & Limitations of McLuhan’s Ideas

Have you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that… — Have you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The…

Technological Determinism

3 min read

Strengths & Limitations of McLuhan’s Ideas
Strengths & Limitations of McLuhan’s Ideas

May 30, 2021

Perfecting the Art of Persuasion Through the Elaboration Likelihood Model

The elaboration likelihood model theory states that depending on how the active audience member processes messages or information, it can… — The elaboration likelihood model theory states that depending on how the active audience member processes messages or information, it can often lead to attitudes or behaviors being changed. Generally, this is done in two specific ways: The central route, which means the information is actively processed and the individual evaluated…

Elaboration Likelihood

3 min read

Perfecting the Art of Persuasion Through the Elaboration Likelihood Model
Perfecting the Art of Persuasion Through the Elaboration Likelihood Model

May 23, 2021

How I Play A Role in the Two-Step Flow Theory

In mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an… — In mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an audience (Mr. Sinn, 2020). According to Britannica, opinion leaders pick up information from the media, and this information then gets passed on to less-active members of the public. This…

Two Step Flow

4 min read

How I Play A Role in the Two-Step Flow Theory
How I Play A Role in the Two-Step Flow Theory

May 16, 2021

Is the Hypodermic Needle Theory Still Relevant in 2021?

Have you ever heard of the Hypodermic Needle Theory? Or maybe the “Magic Bullet” theory? Well, if you’ve never heard of it, you’ve probably… — Have you ever heard of the Hypodermic Needle Theory? Or maybe the “Magic Bullet” theory? Well, if you’ve never heard of it, you’ve probably seen it in action. The Hypodermic Needle Theory is a linear model of communication and talks about media’s power on audience. The message, in this theory…

Hypodermic Needle

3 min read

Is the Hypodermic Needle Theory Still Relevant in 2021?
Is the Hypodermic Needle Theory Still Relevant in 2021?

Apr 23, 2021

What’s Black, White & Red All Over?: Disney’s Cruella

On May 28, 2021, Disney’s Cruella is being released to the public where viewers can buy tickets in theatres or subscribe and stream from… — On May 28, 2021, Disney’s Cruella is being released to the public where viewers can buy tickets in theatres or subscribe and stream from the Disney+ platform. The comedy/crime film is a spin-off of Disney’s 101 Dalmatians that exploits the villain of the film, Cruella de Vil. The overall social…

Cruella

7 min read

What’s Black, White & Red All Over?: Disney’s Cruella
What’s Black, White & Red All Over?: Disney’s Cruella

Apr 18, 2021

Fraternity & Sorority Life: Social Media Best Practices and Things to Avoid

The social media and public relations departments of any industry have the power to maximize engagement between brands and their target… — The social media and public relations departments of any industry have the power to maximize engagement between brands and their target audiences, but the same departments have a responsibility to be socially aware and follow a code of ethics for every piece of content they post to social media platforms…

Ufcjconline

5 min read

Fraternity & Sorority Life: Social Media Best Practices and Things to Avoid
Fraternity & Sorority Life: Social Media Best Practices and Things to Avoid

Apr 17, 2021

New Social Media Platforms: Hot or Not?

TikTok. We all know what this social media platform is but we (or, at least I) didn’t start hearing about it until peak of quarantine in… — TikTok. We all know what this social media platform is but we (or, at least I) didn’t start hearing about it until peak of quarantine in the beginning of 2020. It’s a relatively new social media platform but has become increasingly popular in the past year. To be more specific…

Social Media Platforms

4 min read

New Social Media Platforms: Hot or Not?
New Social Media Platforms: Hot or Not?

Apr 8, 2021

The Reality of The Social Dilemma

The Social Dilemma blends documentary investigation and narrative drama to disrupt the disrupters, unveiling the hidden machinations… — The Social Dilemma blends documentary investigation and narrative drama to disrupt the disrupters, unveiling the hidden machinations behind everyone’s favorite social media and search platforms. In my eyes, it has become one of the most relevant, yet terrifying movies on Netflix. It’s terror stems from the fact that it’s created…

Ufcjonline

4 min read

The Reality of The Social Dilemma
The Reality of The Social Dilemma

Apr 5, 2021

Poppi Needs Influencers

Have you ever heard of the drink, Poppi? It’s my new favorite brand and I’ve been telling everyone about it. To know what Poppi is, you… — Have you ever heard of the drink, Poppi? It’s my new favorite brand and I’ve been telling everyone about it. To know what Poppi is, you need to read its story:

Ufcjonline

3 min read

Poppi Needs Influencers
Poppi Needs Influencers
alexandragagliano

alexandragagliano

Graduate student at the University of Florida

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