Mass Media Research: Qualitative VS. Quantitative ResearchQualitative and quantitative research methods are two different outlets to conduct research and collect data. Qualitative research is…Jul 18, 2021Jul 18, 2021
Strengths & Limitations of McLuhan’s IdeasHave you ever heard of Marshall McLuhan or his theory on technological determinism? Technological determinism is a reductionist theory that…Jun 20, 20211Jun 20, 20211
Perfecting the Art of Persuasion Through the Elaboration Likelihood ModelThe elaboration likelihood model theory states that depending on how the active audience member processes messages or information, it can…May 30, 2021May 30, 2021
How I Play A Role in the Two-Step Flow TheoryIn mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an…May 23, 2021May 23, 2021
Is the Hypodermic Needle Theory Still Relevant in 2021?Have you ever heard of the Hypodermic Needle Theory? Or maybe the “Magic Bullet” theory? Well, if you’ve never heard of it, you’ve probably…May 16, 2021May 16, 2021
What’s Black, White & Red All Over?: Disney’s CruellaOn May 28, 2021, Disney’s Cruella is being released to the public where viewers can buy tickets in theatres or subscribe and stream from…Apr 23, 2021Apr 23, 2021
Fraternity & Sorority Life: Social Media Best Practices and Things to AvoidThe social media and public relations departments of any industry have the power to maximize engagement between brands and their target…Apr 18, 2021Apr 18, 2021
New Social Media Platforms: Hot or Not?TikTok. We all know what this social media platform is but we (or, at least I) didn’t start hearing about it until peak of quarantine in…Apr 17, 2021Apr 17, 2021
The Reality of The Social DilemmaThe Social Dilemma blends documentary investigation and narrative drama to disrupt the disrupters, unveiling the hidden machinations…Apr 8, 2021Apr 8, 2021
Poppi Needs InfluencersHave you ever heard of the drink, Poppi? It’s my new favorite brand and I’ve been telling everyone about it. To know what Poppi is, you…Apr 5, 2021Apr 5, 2021
